Who Are We - Ditto Plus

We founded Ditto Music over a decade ago after struggling as musicians. Having experienced the injustice of the music industry for ourselves, we knew we could create something better, with the best interests of musicians & labels at heart.

We’re challenging the outdated music industry norms and giving the power back to creators, with fairer deals, unparalleled support, expertise, and a belief that an artist’s rights to their own music and creative control should never be compromised.

Plus, we’re 100% independent. Just like you.

Lee & Matt Parsons

Ditto Music Founders

With a base in the French capital of Paris, we can help emerging artists break their music across France and further into Europe, in order to take advantage of a lucrative market for both native and international musicians.

Melbourne is well-known for its influential status within the Australian music industry, which is why we chose it as the ideal place to base our Aussie operations, and bring in expert local music industry figures Down Under to champion artists from across the world.

A music entrepreneur with numerous contacts and major influence across the industry, Sarah is in charge of Ditto's Melbourne office and works with Australian musicians, labels, press, and platforms to help & support independent artists.

Our industry experts based in Milan have close contacts with local and nation music media and industry figures, and are ideally placed to spread and promote new music across Italy, the Mediterranean region and beyond into greater Europe.

Emanuela has over 8 years’ experience in music distribution specializing with YouTube. She a passion for the development of projects tailored around the artists, allowing them to get the most out of their publicity and social media.

Barcelona is a city brimming with opportunities for upcoming musicians, and our Spanish office is perfectly poised to help artists break this vast market, both in Spain itself as well as the surrounding European territories.

Our Sao Paulo office is staffed with music industry veterans with decades of experience, and is perfectly placed within Latin America’s biggest and most populous country, which in turn, has a massive music market ready to be harnessed by new, emerging artists.

Rodrigo Ratto has over 23 years of experience in the music industry and worked with Universal Music for over 12 years, reaching the position of VP for Commercial Affairs. He now leads operations for Ditto Music in Brazil, where he has built an impressive portfolio of artists and labels.

At the centre of Ditto’s UK label services, our London office is perfectly placed within this renowned capital of music and culture, where our team can influence and engage with the biggest players in the industry to help propel our artists to success.

Troy is an expert in YouTube, Vevo and video promotion and monetisation across the major platforms, working to support independent artists and labels and help them make the most of their video content worldwide.

Our Caracas office offer artists direct access to the South American market, helping to promote their music even further into this potentially lucrative region.

From our base in Pretoria, South Africa, we can access the massive African music market, helping our artists to push and promote their music across the continent.

Our Ghana team are at working on the front lines of Ghanaian and African music, on-hand to support independent artists and champion new music from across the nation and continent beyond.

Our New York City HQ puts us at the centre of one of the USA’s biggest music cities and in touch with the industry’s most influential players and tastemakers, to help our artists’ music reach the people who can make a real difference to their career.

Artists looking to take advantage of the Latin American music market need local, expert support in Mexico, one of the region’s most influential markets. Our Mexico City office is staffed with plugged-in industry players on-hand to help artists break new ground.

Our staff based in Colombia’s capital city of Bogota are on-hand to push new music across this vibrant South America nation and beyond, with close ties to local music influencers and major industry figures throughout the region.

Our Lima office helps us extend our reach even further into the Latin American music market, with local Peruvian staff based in the city to provide guidance for artists looking the break their music across the South American continent.

Blanca has a wide experience in the music industry, from developing international artists in the Peruvian market, handling projects that focus on education, to producing shows and making sure that the independent artists know how to get the most from digital platforms.

Santiago is a city filled with music culture and a great base from which to extend of promotional efforts across Chile and further into Latin America. Our local contacts & connections throughout the region can provide many opportunities for international artists.

Jose has over 10 years’ experience in music, previously working as the director of Chile’s Festival Woodstaco, director of Ceguera Records and President of IMICHILE’s festivals group.

Buenos Aires is a key location when it comes to the Latin American music market, so our office based in Argentina’s capital city is ideal for maintaining promotions, networks and influential industry contacts and connections across the continent.

Cuba is famous worldwide for its strong musical heritage and culture, so it is the ideal place to base an office, helping both local and international musicians expand their reach across this iconic island and beyond throughout North and South America.

Producer, cultural manager, lawyer, and music manager. For more than ten years she has been linked to the music industry in Cuba

The home of Spotify and one of Europe’s best-known cities for music and entertainment cultures, Stockholm houses our Swedish headquarters, which is located just a short distance from Spotify’s head office amongst other influential companies and industry partners.

India boasts a multi-billion-dollar music and entertainment industry, which is why we chose to situate an office in the bustling city of Mumbai, with dedicated local staff on-hand to help artists break their music across this lucrative and fast-growing market.

The Philippines has a massive and dedicated music culture, with millions of potential new fans to reach. Our Manila office is staffed with music industry experts from major label backgrounds on hand to get artists the support and exposure they need.

Jinno is a former A&R for SonyBMG/Sony Music and Warner Music. No stranger to the indie scene, he started out in the industry over 15 years ago Now, Jinno heads the Ditto Music office in Manila, works closely with independent artists and labels.

Jay has years of music industry experience, particularly within Digital Operations and Analytics for major labels like Warner Music Philippines. He now focuses on creating insights to help Ditto Music’s global team strategize and optimize release plans for our artists.

The centre of the USA's (and the world's) entertainment industries, LA is the perfect place to run our west coast operations. Our team in LA is perfectly positioned to help our artist's music reach the people who can accelerate their career growth.

Ditto Music’s headquarters is located in the heart of Liverpool’s creative hub. With a long and famous history of producing and supporting iconic musicians, Liverpool is an ideal place for us to centre our efforts to champion new music.

Mike has been working in music for the past 15 years as both a recording artist, label owner & as Ditto’s Indie Artist & Label Ambassador, offering support to artists as well as overseeing the release strategies for over 100 UK single and album campaigns.

With a global reach and decades of experience and expertise across every sector of the music industry, we’re passionate about supporting artists & labels we believe in.

Over 35 Top 40, Billboard & worldwide chart hits with independent artists to date.

Access to chart registration, pre-order options and more, as well as sales tracking & trending reports.

Contacts at YouTube & VEVO in place to successfully distribute and promote music videos.

Regular playlist pitching meetings with Spotify, Apple Music and more in territories across the world.

Close relationships with major music and media platforms to secure features & publicity.

We track, collect & pay all of music publishing royalties they're owed across the globe.

Our sync licensing team pitch music to film & TV production companies, advertising agencies and more.

Our close contacts at major radio stations can help Ditto Plus artists get essential airplay.

Dedicated teams in 20 cities worldwide, each with valuable connections to local music networks.

We Are Independent.

We are worldwide

Paris

Staff.

Caroline Lassee

Melbourne

Staff.

Sarah Hamilton

Milan

Staff.

Emanuela Petrotto

Barcelona

Staff.

Ángel Navas

São Paulo

Staff.

Rodrigo Ratto

Marcelo Garcia

London

Staff.

Troy Fourniller

Caracas

Staff.

Otto Ballaben

Pretoria

Staff.

Craig van Rensburg

Wendy Verwey Bekker

Accra

Staff.

Hassan Beiruthy

New York

Staff.

Chris Mooney

Mexico City

Bogota

Staff.

William Patiño

Lima

Staff.

Blanca Segura

Santiago

Staff.

José Amunategui

Buenos Aires

Staff.

Nicolás Madoery

Havana

Staff.

Yoana Grass

Stockholm

Mumbai

Manila

Staff.

Jinno Mina

Jay Villasenor

Los Angeles

Staff.

Hamish Crombie

Liverpool

Staff.

Mike Murphy

We Are Connected.

Chart Success

Tools & Tracking

Music Videos

Playlist Pitching

Press Expertise

Music Publishing

Sync Licensing

Radio Plugging

Global Presence

Staff.