Starling
When we started working with London-based alt-pop artist Starling, she already had a pretty strong social following and fan base but needed to secure major playlist placements to bolster her online streaming presence and reach new international audiences.
Aims
Her new track ‘Profiteroles’ was coming up for release, and we aimed to target a selection of the most popular and influential worldwide Spotify playlists and curators to help spread the track to new listeners and global audiences.
Solutions
Our global teams connected with local curators from streaming platforms in different countries all over the world, pitching Starling’s new track for inclusion on the biggest playlists in a number of crucial regions.
Taking advantage of our close relationships with the DSP’s editorial staff, we aimed to secure placements for Starling’s latest track on playlists which could reach millions of new listeners.
Playlist Placements
New Music Friday Philippines: 514k followers
Pulando de Cama: 462k followers
New Music Friday Germany: 432k followers
Novedades Viernes: 404k followers
New Music Friday Aus & NZ: 267k followers
Spotify Teen Spirit: 152k followers
Week One Evolution
Our global teams connected with local curators from streaming platforms in different countries all over the world.
After our playlist pitching campaign, Profiteroles by Starling was included on 11 major playlists across 5 countries, including 7 Official Spotify playlists each with over 200k followers and one major viral chart, creating a total playlist reach of over 1.1 million listeners.
Are you looking for great playlist pitching for yourself or an artist you manage? Hit the apply now page, and lets start a conversation.
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