After gaining popularity through YouTube cover song videos, Syd Hartha came to Ditto looking to expand and translate her success onto streaming platforms.
Without any existing profile on Spotify, her debut release ‘tila tila’ needed a boost from Ditto’s promotional team to reach existing and potential fans across the platform.
Our global playlist pitching teams secured inclusion for Syd’s track ‘tila tila’ on more than 40 worldwide playlists with a reach of over 2.5 million followers, including major official Spotify playlists such as Acoustic OPM and Philippines Viral 50.
This successful campaign has helped ‘tila tila’ rack up over 700k stream in just 3 months while Syd Hartha has risen from 0 to 70k monthly listeners in just a few months.
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